Companies and organizations operating in today’s economic and social environment cannot afford to ignore information and communication technologies (ICTs). ICTs enable organizations to improve productivity, broaden their market, increase profits, and allow the introduction of new products/services or, conversely, endanger their survival in the long run. Business information systems can support a company’s internal functions and its relations with its business partners, can simply automate transactions, enhance the design of business processes, or enable digital transformation. Business Analytics (BA) capabilities provide sophisticated support to decision making and derive actionable insights from the vast amount of data generated in today's digital landscape. Senior executives need to make decisions that impact the entire organization. Therefore, they need the tools and insights necessary to make these decisions based on data rather than intuition alone, enabling their organizations to thrive in today's data-driven economy.
The purpose of this course is to provide a broad understanding and appreciation of the importance of information systems and digital technologies in the modern business environment from the perspective of senior management so that management makes the right decisions on issues relating to information systems. The course aims to equip senior executives with the essential skills and knowledge needed to leverage data-driven insights for strategic decision-making and organizational growth. Participants learn how to effectively apply analytical tools and methodologies to solve complex business problems- Teacher: Christos Lazaris
- Teacher: Angeliki Poulymenakou