This is a course that explores the various definitions of entrepreneurship, the nature of the individual entrepreneur and the challenges and issues linked to new venture creation. It discusses a variety of contemporary issues in the study of entrepreneurship based on relevant business case examples and current research. Entrepreneurship is examined principally through the economic impact of value creation through the exploitation of opportunity and resources. The notion of the entrepreneurial venture as a distinct combination of innovation and creativity (disruption), economic growth (profit) and a clear executed strategy (business planning) is an important feature of this course. Emphasis is placed on the appraisal of ideas, the design of business models for sustainability, and the development and evaluation of business plans for start-ups.
The entrepreneurial process begins with ideas, and advances with evaluating business models for sustainable development, business planning, resourcing, and managing the venture. Capturing the essential elements of a business model can be delivered through the business model canvas – a valuable visual tool in presenting the core of a potential entrepreneurial venture to interested stakeholders.
- Teacher: JULIAN CAMPBELL